Why DATALO?
Two complementary profiles. One common obsession: your decision-making clarity.
The Founders
Laurent Michel-Amadry
Data Strategist & AI Expert | Co-founder Datalo
ESSEC Business School + Le Wagon Data Science (2020)
Interim Management · Charles Viancin Group (2018-2020)
Expert Data & AI Trainer (LVMH, Schneider Electric, Société Générale, Safran, Michelin, Chanel)
Arturo Guizar, PhD
Data Science, Engineering & Strategy | AI Consultant & Trainer
PhD Signal Processing (Inria) · M.Sc Telecommunications (INSA Lyon) · MIT Data Science
Freelance & Lecturer in ML/Data Science (EM Lyon, Le Wagon, Simplon, OMNES)
Entrepreneur ecosystem builder (Startup Weekend, Techstars Lyon)
Our History
In 2021, a €15M turnover company approached us. Solid management, growing activity, but a simple reality: decisions were stalling.
"Too many files. Too many versions. Too many doubts."
The CEO admitted it: he no longer knew which number to believe. This direct observation creates real weight in an organization. We intervene precisely there. Not to produce more data. To restore order, coherence, and control.
We scrutinize everything, without detour: sources, rules, calculations, priorities. The goal is clear: restore a reliable decision-making ground.
The Question That Changes Everything
We asked him a simple question:
"If I leave you only 3 numbers to pilot your company, and you are blind to everything else, which ones do you choose?"
Silence. He didn't know. We spent 3 hours identifying them. Not 50 KPIs. Not 12 dashboards. 3 structuring triggers.
In 30 days, we built his unique decision-making cockpit. He went from blind to sighted. From hesitation to certainty. From 14 days to 48h to decide.
What We Learned
The problem is never the data. The problem is the leader left alone in a maze of indicators.
We enter it with you. We clarify. We decide. We make the numbers coherent, readable, and prioritized. Your role becomes deciding again. Ours is that nothing slows you down when you do.
That's exactly why DATALO exists: to allow you to decide quickly, correctly, and without hesitation. Decision-making clarity is not a luxury. It's a necessity.
Our DNA
Bilingual Business + Data
We speak both languages: that of leaders (ROI, margins, cash) and that of engineers (pipelines, models, architectures). We translate one to the other without friction.
Radical Transparency
No jargon to impress. No complexity to justify fees. We explain what we do, why, and how you can maintain it.
Empowering, not dependent
Our success is that you no longer need us. We train your teams, document our choices, and leave when you are autonomous.
Our Philosophy
We don't sell dashboards
We sell clarity. A dashboard is just a tool. What matters is that you know what to look at, when, and why.
We don't do data for data's sake
Every indicator must trigger an action. If a number changes nothing in your decisions, it is useless.
We don't stay forever
Our mission is to make you autonomous. Not to create dependency. When you pilot alone, we have succeeded.